Meet your new best friend

Get to know the newest smartwatch from Fitbit. Live your best life from day to night with this all-new health and fitness smartwatch. Wake up inspired with personalized reminders, insights and daily stats—all in one place.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Get to know the newest smartwatch from Fitbit. View in web browser Live your best life from day to night with this all‑new health and fitness smartwatch. BUY NOW Fitbit Tod‍ay Wake up inspired with personalized reminders, insights and daily stats—all in one place. Fitbit Coach™ On‑Screen Workouts Get personalized coaching that guides you through each move and adapts based on your feedback.** Store and Play Music Take your favorite tunes everywhere by downloading 300+ songs to your watch and play them phone free. Sleep Tracking & Stages Sleep better by using bedtime reminders, silent alarms and insights on your Light, Deep & REM sleep. Make the most of every moment. BUY NOW *Battery life varies with use and other factors. **Additional content available with a subscription to Fitbit Coach. Unsubscribe | Blog | We're Hiring Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners. Fitbit, Inc. — 199 Fremont Street, 14th Floor, San Francisco, CA 94105